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Lawrence Park Community Church: appeal for a sign
When the church needed a sign the preacher didn’t ask God, instead he appealed to his parishioners and lo, a sign was forthcoming. More appropriately, the preacher set his sights on one single...
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Jewish Care Post-it campaign
The ideas that look most obvious and the execution that looks so easy and straightforward of course rarely are. There’s no such thing as simple creativity. But here is a great idea executed with flair...
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Jerry Falwell’s Liberty Alliance: emergency appeal for cash
Whether or not one agrees with the ‘achievements’ and ‘aspirations’ contained within the letter, it has to be said that they have been given forcefully and with emotion. This is a real battle cry.
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Eihei Dogen fundraising letter: from 1235
Sent in the year 1235, this may be the oldest fundraising letter on record. It is also an extraordinarily competent appeal that identifies the different types of people that the writer wishes to address.
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St Paul’s letter to the Corinthians
This may not be the world’s earliest ever recorded mention of fundraising but it could well be the first ever example of a fundraising director exhorting his troops to achieve their targets. Or, do you...
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Albert Street Methodist Sunday School: the foot of pennies from the 1930s
A small yet colourful part of England’s fundraising heritage had been discovered in a Methodist chapel about to be demolished. As their finder explains, these fun feet of pennies are engagement devices...
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The Chilean Bible Society: mobile phone texting campaign
SOFII’s first exhibit from Chile. This is a very clever use of text messaging with an intriguing involvement device built in, in the form of a Bible knowledge quiz. Each text generates a small donation...
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The atheist bus campaign
This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.
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Longstowe Church, Cambridgeshire, UK: restoration appeal
‘Recession? What recession? It all goes to show that good fundraising still works, recession or not.’ How a tiny congregation in rural England raised the huge sum needed to restore their splendid church.
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Moses raises funds for the tabernacle – c. 1,500 BC
This is now the oldest exhibit on SOFII (and will be, until you tell us different). It’s also a surprisingly instructive fundraising case history. If you look at the detailed notes it becomes quite...
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Paul the apostle motivates his church’s donors – c. 56 AD
This could be the first ever appeal for regular, committed donors. In the early days of the Christian church the missionary Paul asked his supporters in the city of Corinth to set aside a small portion...
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The first ever major donor dinner – c. 970 BC
With a clear target, a list of major prospects, an inspirational lead gift and a fantastic end result, the only thing that’s not ‘state of the art’ about this event is that it happened 3,000 years ago.
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La lettre pour la collecte de fonds de Eihei Dogen: de 1235
La lettre pour la collecte de fonds de Eihei Dogen: de 1235
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A Mega Doação: Captação de recursos pela internet
Temos certeza de que muitos captadores de recursos vão achar que é difícil acreditar que, para alguns doadores, em particular os principais doadores, pode ser difícil encontrar uma organização de...
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Parachuting teddy bears at All Saints and St Andrew’s church, UK
Is this the world’s first teddy bear parachute jump? The basic idea is not only appealing, it was easy to organise, cost almost nothing and is easily copied.
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